Las Vegas is preparing to host CES, the high mass of technologies
From January 5 to 8, 2023, CES will be held in more than 180,000 square meters, from hotel kiosks to outdoor spaces.
After two years compromised by the pandemic, this show should be one of great returns for exhibitors, as well as for people who want to invest in technology.
In 2021, CES was held online, then, in 2022, there are great empty halls; CES is a shadow of itself
Avi Greengart recalls.
Techsponential analysts are excited about the the return of crowds, difficulty in touring and meetings behind closed doors; everything that makes a trade show
.
A rich program for vehicles
On this year’s program: multi-vehicle (autonomy-seeking vehicles, electric boats and planes, connected agricultural machines), augmented gadgets with artificial intelligence (AI), and a new category: the Web3 , this is the new generation of the Internet, which includes the metaverse.
It’s like being at a car show
describes Kevan Yalowitz, director of software at Accenture.
The organization announced that it has sold out all the booths in the West Hall, the space reserved for car manufacturers and their accessories.
These companies will promote their software significantly, according to Kevan Yalowitz: We believe that by 2040 approximately 40% of all vehicles on the road will have computer operating systems that can be updated remotely.
.
This development will pave the way for developers create experiences
for motorists as well as for fans of any digital service.
The Battle of Time
More and more cars will therefore take part in the battle for the consumer’s time
one of the topics at the center of CES 2023, according to the expert.
We see the appearance of a certain annoyance on the part of consumers in front of the number of requests. A third of users of major streaming services canceled at least one subscription in 2022, and this trend will continue
he pointed out, citing a study conducted by Accenture in 10 countries.
From this comes the need for different platforms and mobile applications to offer more irresistible experiences, especially in the metaverse, which is difficult to convince at the moment.
The Race in the Metaverse
The metaverse, which must include the future of the web, consists of immersive universes accessible in particular through virtual reality (VR) or augmented reality (AR).
This is already a dominant theme at CES in 2022, especially following Facebook’s pivot, named Meta in 2021, towards these technologies.
A year later, the social media giant has invested tens of billions of dollars in its Oculus Quest VR headsets (named Meta Quest) and platforms, sending wallets into fear as a bottomless pit.
The advent of Web3
The Web3 category at CES will bring together companies specializing in the sector, but also in blockchain (blockchain) and cryptocurrencies. Engineering specialists hope that one day a decentralized Internet will emerge from these technologies.
But there may be fewer cryptos than expected due to FTX
suggested Carolina Milanesi, of Creative Strategies.
The explosion of this cryptocurrency platform and the arrest of its boss, Sam Bankman-Fried, who popularized digital currencies, really ended a dark year in this sector.
Pandemic ripples
The new products that will be presented at CES have been designed during the pandemic, as explained by Avi Greengart, who therefore expects many things to facilitate teleworking.
Health will also occupy the mind, accessories connected day and night with the latest innovations through the service of emergency doctors.
The show place called Eureka Park should accommodate about 1,000 young shoots from 20 countries. A large French delegation is planned, but also young Ukrainian and, for the first time, African companies, with some from the Democratic Republic of Congo, for example.
Regardless of their innovation, most companies exhibiting will present their progress in terms of sustainable development.
Robots can’t be left behind. Visitors will encounter stuffed animals with large innocent eyes, impressive humanoids and high-performance drones in the hallways.
I think we will see great progress in personal robotics, for the home, as well as demonstrations inspired by technologies originally designed for the military.
said independent analyst Rob Enderle.
But there will also be a lot of cheap goods
He added.
