CES 2023: BMW, Audi, Mercedes… manufacturers present their innovations

CES is the world’s biggest tech show, a stage where the biggest names in TV, computing and smartphones showcase their next consumer products. But in recent years, the Las Vegas event has also seen major automotive announcements from companies like Mercedes-Benz, BMW and Volkswagen.

It’s no surprise that cars have been a fixture at CES, given the amount of technology found in new and existing models, many of which are now all-electric. And even big names in other industries are starting to get into car development (Sony).

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