Volkswagen Group France maintains its market share in 2022
The Volkswagen automotive group published its annual commercial results, highlighting that it maintained or improved the representation of its brands in the French market in 2022. He also said that he is confident for 2023.
According to Xavier Chardon, Chairman of the Board of Management of Volkswagen Group France, “The last quarter of 2022 was the best in terms of penetration (13.3%), which bodes well for a good start in 2023. The group’s electricity offer, already very broad, will expand again this year with ID . Buzz, the ID.7 or the Q8 e-tron ». The leader is pleased with the results of the last financial year, while the overall performance is negative in the context of the crisis that the automotive industry sector is going through. We note that the manufacturer is dealing with 207,068 vehicles registered in total from January to December, including 15,841 utilities sold. This figure has decreased by approximately 11.5% compared to the same period in 2021. However, the total share of the PC market is maintained at 12.5% VGF has also passed more than 30,000 electric and plug-in hybrid vehicles, representing 16% of its business.
Volkswagen, Audi and Skoda shine
In detail, the results are mixed. While the flagship Volkswagen brand saw sales fall 7.6% to 97,301 units, it held its own to capture 6.4% of the market, a slight increase of 0.1% from 2021 depending on the group. “With a strong acceleration in production at the end of the year, the brand achieved a good penetration of 7.1% in the last quarter and enabled the Volkswagen network to start the year with a good level of vehicles in stock, immediately available . In 2023, the Volkswagen brand will continue its momentum with an important product plan”it is taught.
For its part, Audi had a very good December, if not the best of the year, at +20% for 5,260 gray cards. This allowed to maintain penetration at 3.3%, thanks to 44,000 sales, despite a decrease of 12.8%. The group believes that the brand can confidently look forward to starting the year with this favorable momentum and a record order portfolio. That was added“in addition to the foundation of the brand image shown by the results of the Audi brand service quality surveys for the year 2022, linked to the deployment of its new Audi Retail Experience customer program, After sales activity ends the year with an 8.9% increase in parts turnover and + 20% of accessories per new vehicle sold compared to 2021. Sales of the Audi Occasion Plus label achieved a record year, with 36,500 sales to individuals, i.e. 35% of the market for on Audi used cars under 8 years “.
For Skoda, there was the performance in the year 2022: the brand accounted for 1.9% of the French market with 28,904 copies sold (– 4.9%) and thus accumulated eight record years, including seven in a row.
Cupra to the queen, Seat was disappointed
And when Cupra overtakes Seat… In its communication, Volkswagen Group France featured the younger sister more since it exploded on the counters from January to December 2022. In fact, it registered 7,556 VP, a jump of 89%, for giving 0.5 % of the cake. This is a 0.2 point gain compared to 2021. “2023 is shaping up to be an exciting year for Cupra. Beyond the excellent results of the brand in 2022, we are betting on the success of our new models for this new year especially the recent arrival of our Cupra Born VZ, but also the revelation, in the first half of 2023, of our Cupra Tavascan”, enthuses Robert Breschkow, director of Seat and Cupra France. On the other hand, the business of the Seat brand fell by 48.7% (13,685 units). At this point, we justify this poor performance “primarily by the significant impact of the shortage of semiconductors and the prioritization of production within the group”.