“Xbox Series will catch up with PlayStation 5”: analysts’ wild predictions for 2023

Game news “Xbox Series will catch up with PlayStation 5”: analysts’ wild predictions for 2023

As every year, the Gamesindustry site interviews the most reputable analyst firms in the industry to find out what their predictions are for the coming year. On the respondents side, we found specialists from Midia Research, Niko Partners, Ampere Analysis and Katan Games. So, will Microsoft buy Activision? Will the Switch be the best-selling console of 2023? The experts speak.

Summary

  • Price increases and hybrid monetization
  • The only big acquisition this year was Microsoft’s Activision
  • PlayStation 5 in the lead, Xbox Series in remontada mode, Nintendo’s next-gen in 2024
  • VR will experience better, blockchain will experience disruptions

Price increases and hybrid monetization

For Serkan Toto of Kanta Games, there is no doubt that prices will continue to rise in general in 2023, both for major AAA titles and for subscriptions available on the market. Regarding the price of consoles, Microsoft’s Xbox Series may experience an increase unlike Nintendo’s Switch. The video game industry numbers in 2022 are slightly worse than 2021 for a variety of reasons, from an unstable economic climate to fewer major releases in a post-lockdown era. Piers Harding-Rolls of Ampere Analysis points out that the market is less predictable due to various factors, such as the difficult macroeconomic context, the war in Ukraine, delays in game development, disruptions encountered in market of Chinese markets, market regulations and the not optimal availability of consoles.

Furthermore, Karol Severin of Midia Research warns that the effects of inflation will be in full swing by 2023. and as a result, consumers will want to do two important things: reduce their overall spending and/or increase the value for money of their purchases. According to him, when it comes to household savings, gambling spending is an immediate potential target during a sluggish economy. This is why the analyst predicts a good performance on the free-to-play side in terms of the number of users. Predicted by Piers Harding-Rolls of Ampere Analysis democratization of the hybrid monetization system aims to include advertising to offer cheaper subscriptions in specific markets. As you understood, in 2023, players should pay attention to their money.


The only big acquisition this year was Microsoft’s Activision

The acquisition of Activision Blizzard by Microsoft, a real soap opera with many twists and turns in the year 2022, will probably find a conclusion in 2023. Piers Harding-Rolls of the Ampere Analysis group ventured a prediction, that ofa successful acquisition for the Redmond company. However, the analyst explained that the company led by Brad Smith had to accept new concessions, such as conditions for the inclusion of some Activision games in Game Pass. If Microsoft avoids the federal court, the case could end before June 2023. Since we are talking about Blizzard, the group is expected to return to China in 2023 with a new partner, according to Lisa Cosmas Hanson of Niko Partners. All the experts interviewed agreeno other major acquisitions are expected to take place this year because of the economic context.


PlayStation 5 in the lead, Xbox Series in remontada mode, Nintendo’s next-gen in 2024

Thanks to a packed schedule of big releases for the year 2023, the console market could stabilize in 2023 after a decline in 2022. According to Piers Harding-Rolls of Ampere Analysis, the PlayStation 5 has a strong chance of becoming the best-selling console in 2023, although Nintendo should make a very good mark thanks to the release of the next Zelda on the Switch. Karol Severin of Midia Research added that the macroeconomic climate will allow companies moving away from traditional business models, which rely on unit sales, to activate the levers of success. Microsoft’s desire to offer value for money in its hardware and prevent consumers from shelling out big bucks at once will put the US giant ahead of Sony to thrive in a recessionary environment. Consequently, The analyst said that the Xbox will significantly narrow its sales gap with the PlayStation 5 by 2023.

Piers Harding-Rolls and Karol Severin agree that Game Pass is one of the big winners of 2023. Their projections show significant growth for Microsoft’s star service in 2023 thanks to the arrival of highly anticipated games, whether Microsoft buys Activision or not. Sony is also expected to secure more third-party games for its PS Plus to boost usage of the service. For Karol Severin, subscriptions are perceived by the public as ways to save money and value, compared to the traditional proposal. He added that reducing entry costs while increasing the way to access an ecosystem is a winning formula for 2023. Finally, Ampere Analysis’ Piers Harding-Rolls doesn’t predict Switch 2 for 2023 despite nearing end of cycle, but bets on next-gen Nintendo console for 2024.


VR will experience better, blockchain will experience disruptions

To conclude the most interesting forecasts of analysts, Karol Severin bet on the good performance of virtual reality, especially in the business world, thanks to significant advances in technology. The expert is betting on a penetration rate that could reach double digits in the United States. For Piers Harding-Rolls of Ampere Analysis, Sony’s PSVR 2 will enter the market at a very difficult time. He estimates that 1.2 to 1.5 million PSVR 2 will be sold by 2023. He also bet on the arrival of Quest 3 by the end of the year.

As for NFTs, Serkan Toto of Kantan Games sees their democratization of our big AAA games despite Ubisoft’s disappointment with Ghost Recon. Piers Harding-Rolls of Ampere Analysis believes we will see bankruptcies of companies that bet everything on blockchain games, while Lisa Cosmas Hanson of Niko Partners is banking on a decline in the blockchain market in South Asia. – East. If you want to find all the predictions, this is on game industry that happens.


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