2023 vision of Pierre Dutaret – Accelerated digitization, technologies ready to remain anchored: the case of the 4* Parent Company, a figurehead of the movement



Last year was an important year for the hotel and restaurant sector. Marked by the crisis, lack of talent, price inflation… but also by new needs on the part of consumers and professionals, who are no longer guided only by passion for the profession and profitability, but by the search for meaning and new ways of doing things.

The PCHRDA 2022 ceremony (prize for digital café-hotel-restaurants of the year) organized by Libeo, Food Service Vision and many business partners showed this to us.

Panorama of digital skills 2022

The rapid digitization of the sector is based on three main movements: social networks, which have become important, reservation platforms and CSR, a main topic of the year driven by inflation and rising energy prices. Support platforms for HR management, recruitment, administrative management, cash flow and web referencing are slowly making their way, ready to stay.

Technology, more than ever, has proven its added value: freeing up time wasted on time-consuming tasks to better focus on people and on more beneficial actions at the heart of the business. Three main pillars are addressed: the customer and the improvement of his experience ; the team, its convenience, time management ; and the management of turnover, e-commerce and additional sales e.g. The budget and the boarding of teams as well as their maintenance remain major concerns.

Issues addressed by the emergence of many tools (made in France !) with a slow but sure acceptance by hoteliers who finally saw a definite saving of money, time, less stress and more change in an ecosystem undergoing chaos in times of chaos. Being a hotelier and restaurateur is one of the oldest (and best) professions in the world. It has been proven for centuries, we know how to be stable, today with the help of digital solutions.

On course for 2023: Leading company, a winner showing the way forward

2023 will be the year of all records in this ever-changing sector. The CHR awards reward outstanding hotels that have demonstrated their ability to adapt to become true figureheads. Among them: Le Domaine des Prés Verts & Spa, Hôtel Pley Paris, Villa Métis L’hôtel Baudelaire, and Maison Mère, the big winners of this edition.

Motherhouse was the jury’s favorite. A family business driven by its founder Aziz Temimi, who managed to impress us with his ambitions and the work his teams have done in their 360° digitalization efforts.

4* hotel located in the center of 9e arrondissement of Paris, Maison Mère pushes the cursor even further: rethinking the hotel as an experience, with something new, during and after. An actor to be closely monitored, elevated to the top 100 (TripAdvisor) of the best hotels in Paris, thinking of its experience inside and outside its walls to completely disrupt the sector.

The Winner 2023, Aziz Temimi, visionary, was able to share with us some of his secret recipes.

Towards an experiential trend, mixing data and emotion

Among the notable achievements of the palace, its avant-garde vision: to completely rethink the CHR sector, under an experiential axis, inside and outside the walls.

The mother house offers 360° curation by taking care of the experience on site but also before and after the stay, by putting data at the service of feelings for its customers and team.

A customer journey thought out to the smallest detail, which thanks to the data collected upstream and on site, makes it possible to identify the customer, and create unforgettable emotions and memories… and segment the offer. The living area offers experiences through an evolving decoration, a proliferation of events and tailored activities within the area and in the rooms. Thus, visitors can enjoy their favorite activities, leisure activities, flowers and symbols when there, and a hybrid place that reconciles two worlds, the human and the technological. A hyper-personalization that succeeds with a large loyalty rate as well.

A strategy that includes acquisition levers that are now installed and recognized (SEO, networks, etc.), but also additional content with high added value to be its own media and an information reference for to travelers.

Fluidification of internal processes, and a vector of meaning

Digital is everywhere at Maison Mère, in internal processes to streamline communication between employees and departments, but also to monitor performance and KPIs on a daily and automated basis. It also addresses a decisive point: the recruitment and retention of talents, who feel included in an innovative project, taking its teams to another dimension. A new vision of the workforce that includes transparency of salaries, positions, and meaningful missions.

A well-run project that improves direct bookings. Aziz emphasizes this perfectly Hotels are still the only ones who have to offer their offer through third-party services.

Perhaps this is the real work of Maison Mère and the main 2023 revolution in the hotel industry: the search for data feedback, integration, tools and an “in-house” experience. ; to be its own Booking and thus the first sales generator ?

This is what we want for the sector in 2023.


About the Author :
Article courtesy of Pierre Dutaret, Co-founder and CEO of Libeo
Originally from the southwest of France, Pierre Dutaret fell in love with catering. A former investment banker converted to cooking, he obtained his Cooking Diploma at Le Cordon Bleu Paris institute in 2009 and embarked on entrepreneurship in 2013. He became a restaurant owner and co-founder of the Panorama restaurant chain. Group (Farago, Canard&Champagne, Liberty’s burger, etc.). With this experience he realized the old-fashioned nature of money management, and created with Pierre-Antoine Glandier and Jérémy Attuil at the end of 2019, Libeo, the payment specialist, to pay his bills with a click and without ANYTHING . Libeo now represents 150,000 companies that use the solution every day to pay and get paid.

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