Arrival of Opel and expansion of premises for JVM Automobiles
The past few weeks have been news rich at JVM Automobiles. The group based in Lot-et-Garonne since 2002 has been an official dealer for Citroën since 2010 and for DS since 2015. On December 1, 2022, this family business born in Tarn-et-Garonne welcomed a new manufacturer in its portfolio with Opel . The German company, which entered the chest of the Stellantis group (which also includes Citroën and DS), has completely revived. After experiencing commercial ups and downs, Opel decided to completely reposition its models by moving upmarket. The sixth generation of the mythical Astra is the perfect illustration of this. It was just voted the “Golden Steering Wheel” in Germany but was also the French’s “favorite car” at the Automobile Awards ceremony, garnering more votes from the public than any other car in the running. True to the lightning in its logo, the brand will present in 2023 several hybrid and electrified versions, especially the Mokka-e, so the green turn is inevitable. “At Opel, we benefit from the positive image of this German brand, which stands out for its vitality and innovation,” said Gilles Pérignon, director of JVM Automobiles. It should also be noted that this is a manufacturer that continues to produce in Germany, which is quite remarkable. Ultimately, Opel comes as the perfect complement to our offering already in place. Whether in terms of products or pricing policy, it’s the happy medium between the generalist Citroën and the premium chic DS. »
A new case for DS
JVM Automobiles can rely on three dynamic brands to bring its dealerships in Boé and Villeneuve-sur-Lot to life. Enough to preserve some ambitions and prepare for the future in a fragile and delicate car market where caution may be in order. This is not the case as the walls are currently being pushed into the Boetian area. The DS lounge, quite crowded, will take place in a few weeks in a new space. The JVM group has indeed recovered the old premises, which it owns, of the Comptoir de la bio which stopped its activity during the health crisis. In total, the Agenais building will expand to almost 4,000 m² covered, 1,000 of which will be dedicated to the exhibition of new cars. If of course you have to allocate space for Opel, which will have 200 m², the new DS Store will have 250 m². It is a true setting for the incarnation of French-style automotive luxury to be revealed to the public. The perfect opportunity to celebrate a record year for DS sales in the region! Since it is a question of numbers, JVM Automobiles can boast of selling almost 800 new cars in 2022. “For this year, we expect about 100 sales for Opel and also bet heavily on the development of the DS” , studies the director. The group also stands out for its impressive fleet of used cars, of which 500 were sold last year. “It is very important for us to continue our expansion in this rather hectic period. With the end of the lockdowns, we noticed a rush of consumption but this is only a catch-up of the months of closure. The market is in difficulty mainly due to electronic components. We are dealing with this by trying to gain market share. We are fortunate to rely on a very dynamic team that now consists of 56 people (remember, 41 in Agen, 15 in Villeneuve- sur-Lot). » With three brands whose reputation is second to none, JVM Automobiles puts the odds on its side.
The BMW-Mini comes under the banner of Eden Auto
Another strong news in the Lot-et-Garonne automotive landernau, the transfer of the premium German brand BMW and its younger sibling Mini from the Sipa group to the giant Eden Auto (Editor’s note, among the top 10 automotive distribution groups in France). So the latter gets a third site in Agenais after Espace Découverte Auto (bringing together the Kia and Suzuki brands) and the Renault-Dacia duo. The site team under the Sipa era has been retained, with Matthieu Billoir, the site director, as leader.
Chinese manufacturers have landed in force in Agen
Seres, a subsidiary of Chinese automobile giant, Dongfeng, whose importer is based in Toulouse, resides at Espace Découverte Auto, which already hosts two Asian manufacturers, Kia and Suzuki. A young brand, Seres currently offers three 100% electric vehicles, one utility vehicle and two SUVs. Agen Motors establishment, Mazda and Isuzu dealer, will soon accept the MG. This historic British brand was taken over a few years ago by the Chinese giant SAIC (fifth largest manufacturer in the world) is experiencing a second youth with a completely revised and highly electrified. Prices are attractive with entry-level starting at 17,500 euros (thermal vehicle). The official launch is scheduled for the second quarter.
Things are moving within the Pujol group
You may have noticed it in recent weeks while driving in Agen-Sud, the panel with the Volkswagen logo has disappeared from the front of the emblematic Alliance Pujol 47 establishment. Same thing with the Bias and Marmande branches. On the website of the French subsidiary of the German manufacturer, the Pujol group is no longer listed among the official distributors… What happened? “This is an internal story, which is not about the media, the loose boss Serge Pujol. The situation is not simple, with high stakes. Many manufacturers are examining their distribution system, not only here. All I can say is that nothing is settled and definitive. This is a news that can change tomorrow. Let’s talk at the right time. We hope to know more in four to six months. » Activity continues If the topic seems thorny, it is unlikely to slow down the entrepreneur. “We always sell new and used vehicles from group brands in which we are specialists, we accept original parts, we ensure all maintenance contracts. Our customers know and the things are going well”, said Serge Pujol. It should be noted that the Pujol group was not limited to this single activity. With 150 employees and an annual turnover of €50 million, this major economic player in Lot-et-Garonne also distributes vehicles from Volvo, Fiat and Jeep in Boé. The group also has other diversification brands: UpFleet (company fleet management), Transports Pujol (road freight), PVA Trucks (trading of heavy goods vehicles and utility vehicles), Nature Gaz (development of BioGNV stations) and even SeaVan ( recreational vehicle rental). “Further developments to come”, Serge Pujol said in passing. To be continued.