when luxury is reached

When he settled in his cabin, it was as if we were caught. The iconic Porsche logo on the steering wheel, the tachometer staring back at us and this plethora of buttons, levers and piloting aids all bode well for some great adventures on the road. Undoubtedly, the Taycan is more than just a car. He’s a spaceship with futuristic lines and dazzling accelerations, going from 0 to 100 km/h in 4 seconds all round. Obviously very fast, this Porsche, boasting 571 horsepower under the hood, seems, on paper, to match the historical canons of a brand known for its strong character and sportiness. But there is, for several years, and in this particular model, a real novelty. Better: a change of times, maybe even a revolution! Symbolizing a new era, the Taycan runs on electricity. And its autonomy, if we add the Performance Plus battery option (ie 93.4 kWh), is quite interesting because it reaches 498 kilometers. What to let go and make great trips.

Prius and Zoe, the hybrid and the electric for everyone

If the Stuttgart manufacturer is now at the forefront of fashionable sportiness, it should be noted that luxury brands, for the most part, have taken some time to get on the train of modernity. What BFM Business journalist and automotive specialist, Antoine Larigaudrie, explained to us: “Luxury and sports brands have very conservative customers, who are attached to the power and musicality of the machines. It is logical, therefore, that the process of electrification takes time. » To find out who developed new automotive propulsion processes as a priority, we have to look elsewhere. With priority on the side of the so-called “famous” manufacturers, those who represent the majority of sales in the four corners of the world. In this area, consciousness is older than one might think. In the early 1960s, the American Congress recommended boosting research around making less polluting and less fuel-intensive vehicles. The end of economic development, accompanied by the oil crisis of 1973, will accelerate awareness. But there remains a big problem: the technology of the time is unreliable and batteries are not powerful enough to hope to compete with heat engines. It was only in the 1990s that the revolution took place. In Japan, manufacturer Toyota is setting out to develop a hybrid vehicle that recharges its batteries when braking and decelerating. Its purpose: to offer a technological step for all. The first Prius was born! Its average consumption of 5.1 l/100 km, twice less than a gasoline car of the time, is surprising. But it was above all its design, to say the least clumsy, that stood out when it was launched in 1997. At the same time, in France, Renault was working on a competing technology. Following the Zoom concept car, the brand began building hundreds of electric Clios. This is just a drop in the bucket, but there is material in it to prepare public opinion for the – then distant – world of the post-oil era. A prefiguration of the full Electric models driving today in our cities, the Twizy and Zoe. So we owe to Renault, Toyota and Nissan with its Leaf model (in French “leaf”, as if to drive home the point of a car that is more respectful of the environment), the arrival of the next world. Thus, it was not the top of the basket that caused the disturbance but the bottom of the scale, as much for questions of purchasing power as for the protection of nature.

Acceleration of fine motor skills

For Antoine Larigaudrie, there is no doubt: “The hybrid is rather the development ground of the everyday car, of the flux, and the incredible experience that Toyota has stored since the very first Prius 25 years ago. Due to the emission reduction targets at the European level, which is incredibly drastic when you consider the typical life cycles of automotive technologies, everyone is forced to perform a forced march. » The situation today is such that the electric ambition wins over all. Antoine Larigaudrie explained that to us “The need to be more ambitious in terms of the environment means, for example, that the simple hybrid, ‘Toyota-style’, appears only as a ‘standard’ level in terms of clean motorization. It is further emphasized indeed a Greenpeace report that Toyota and Honda, the forerunners in this field, are now showing a real technological delay in the nails. This is why we are witnessing a crazy acceleration in the following technologies , the rechargeable hybrid and the full electric”. And what better way to accelerate than by moving with those who always make power and accelerate the guiding values ​​of their action? In 2022, to find the best of the vehicles of the future, it is often towards the cadors of the sector that it is necessary to turn. Consequently, the German triad Audi, Mercedes, BMW acts as the headliner, before other brands, also popular, do it in turn, starting with Jaguar or Lotus, Maserati or Range Rover. . For all these manufacturers, the strategy is simple: initially, it is a question of letting the precursors grow (and sometimes destroy themselves) in a costly research and development process before take back the lead, when the technology becomes reliable, to improve it. and make it better. “Porsche was one of the first to design a plug-in hybrid super sports car, the 918 Spyder, in 2011, explained Antoine Larigaudrie. Their finances and their margins allow them for the most part to develop 100% electric models, in other words, to take the plunge, to produce machines with the pleasure of driving and completely new sensations. The Porche Taycan and especially the flagship Jaguar IPace are proof of this. » At Porsche, the transition is underway. The highly iconic and electric Taycan is the second best-selling model of the German team in 2021 behind the Cayenne and a real bestseller in the United Kingdom, Norway and Belgium. Eventually, meaning by 2030, the brand plans to sell 80% of electric vehicles worldwide. Popular or more luxurious, the share of the “virtuous engine” continues to rise today in Honda, Peugeot, Hyundai as well as in their more expensive competitors, proof that the entire sector is now benefiting, without distinction, from the technological leap . Fasten your seatbelts, on to the next world!

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