“Reinvent Twingo”, an unprecedented participatory campaign by Renault for the Twingo’s 30th anniversary
To celebrate three decades of Twingo’s existence, Renault is organizing a world premiere campaign entitled “Reinvent Twingo”, inviting the public to use artificial intelligence to imagine their own version of Twingo. .. that will bring a new show to life. – because.
Renault dreams of conquering mountains, deserts, oceans, campers’ hearts and space with its majestic little Twingo. Agile, compact and accessible, Twingo fully embodies Renault’s concept of cars for living. Entertaining, fun, colourful, practical and versatile, everyone has their own vision of the Twingo – as expressed by the famous slogan ” it’s up to you to invent the life that goes with it “.
Renault is now inviting the community to reinvent the Twingo using artificial intelligence. The French manufacturer is launching a global design competition with the sole purpose of “reinventing the Twingo”, and offers several studies in which its pocket car with a big heart is presented in all elements, habitats, functions and tastes available. In a shift from digital to reality, Renault will bring a show car to life directly based on creations submitted by the public.
Artificial intelligence at the center of the challenge
This event will take place from 1eh February to March 31, 2023, when anyone who wants to participate can send their own Renault Twingo reinventions to the marque. Participants are free to unleash their AI imaging superpowers. In flight, underwater, in space, in chocolate… the possibilities are endless!
Imagination and a good set of AI tools – the company suggests Midjourney, Stable Diffusion and Dall-E as starting points – are all that is needed to take part in this global challenge. To draw the car, just type a few keywords and the artificial intelligence will show the result as soon as possible. By simply entering a few keywords, users are able to use highly effective and easily accessible image generators to create amazing visuals.
Once the car is built, Renault invites all participants to send in their work. This will be done through social networks (everyone with a current Renault account), by writing the hashtag #ReinventTwingo. Renault may have said goodbye to the Twingo, but it’s not just about pulling back the curtain on a thirty-year-old model. The French company will create a show car inspired by the design challenge – perhaps a final round of applause before the dancer leaves the stage.
” Once reserved for the tech elite, artificial intelligence is now accessible to everyone in three clicks. This new accessible technology allows everyone to unleash the power of their imagination. We want to pay tribute to the iconic Twingo by giving everyone the opportunity to participate in the creation process. We will present the first show car built with artificial and human intelligence, generated directly from the designs we receive said Arnaud Belloni, Global Chief Marketing Officer.
The Twingo, the story of a little legend
A little city traffic dancer, the Twingo (a contraction of the words Twist, Swing, and Tango – perhaps an ironic allusion to the small car’s ability to step through traffic) enters the world of the crank. and internal combustion in 1993. It was one of the first cars to propose unibody architecture as a solution to gain space.
The two-door hatchback is only 3.4 meters long, with a wheelbase of 2.3 meters. However, it can accommodate four passengers. Despite only having one trim level and four colors, the Twingo stands out. Initially in the form of a mini-van, the small Renault went through three generations and ushered in the electric era.
It is likely that the Twingo, which replaced the Renault 5 in the 1990s, has now been superseded by the same model, which was postponed by the French company in 1996. The Renault 5 returns, but in a pure lightning form , one of the proofs of the next Renault’s offensive in the world of electric cars.
Fabrice Cambolive appointed Managing Director of the Renault brand
To reinforce this gradual transition from the diamond brand to an all-electric range and to speed up development in “high-value segments,” Renault has offered itself a new Chief Executive Officer in the person of Fabrice Cambolive, from February 1, 2023 A member of the Leadership Team of Groupe Renault, he will report to Luca de Meo, Chief Executive Officer of Groupe Renault.
At the age of 54, Fabrice Cambolive has worked at Groupe Renault since 1992 and most recently held the position of Deputy Managing Director of the Renault brand since May 2022. He reports to Luca de Meo in this role. Fabrice Cambolive has been responsible for the transformation of the brand with the introduction of 14 new models by 2025, as well as expansion in Europe and around the world.
Under the direction of Luca de Meo, the Renault brand emphasizes the compact and mid-size car segments, at the expense of high-volume but low-margin small cars, such as the Clio, with new flagship models such as the SUV Austral compact and the upcoming Espace medium SUV. ” Fabrice Cambolive will be essential for this transfer said Mr. of Meo.
” I am proud that Fabrice Cambolive, thanks to the strength of his 30 years of experience within the group, has taken over the management of the Renault brand. “, continued Luca de Meo, CEO of Groupe Renault. ” His commitment, his international experience and his deep knowledge of the group will enable him to continue to ensure the development of the brand in high-value segments. I count on him to guide the teams throughout the profound transformation the Renault brand will experience in the coming years. »
patrick coune
